Back in 2012, while studying Informatica at the University of Applied Sciences in Rotterdam, I overheard a fellow student say, "At Communications & Multimedia Design, all they do is create designs in Photoshop and teach psychology." At the time, my primary focus was learning to code, but I found myself increasingly drawn to the design process. I had already been experimenting with Photoshop, creating designs freely and intuitively. Over time, I honed my skills and grew more confident in using the tools.Curious about the Communications & Multimedia Design program the student was complaining about, I decided to dig deeper. After doing some research, I realised it aligned perfectly with my growing passion for design. I made the switch—and I’ve never looked back since.

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Four years later, I successfully completed my bachelor’s degree, gaining a strong foundation in the core principles of interaction design. However, I realised my learning journey wasn’t over yet. Pursuing a Master’s degree in Data-Driven Design allowed me to refine my approach even further. I learned to create products that are not only user-centered but also take a holistic view, considering the entire ecosystem rather than focusing solely on a single product—all while ensuring measurable and impactful outcomes.